He spoke into the camera: “This is my wife, Berta. She has lung cancer and it has metastasized, and the insurance company won’t pay for her treatment anymore, now that the departments of oncology and cardiology, orthopedics and oral surgery have been sold to a Chinese holding company. You out there! Any of you could be hit the same way tomorrow. Today it’s us. These are our children. This is my wife, this is me. I used to be an architectural draftsman, but there are no more architectural draftsmen. I worked as a street cleaner before the automated sweepers came in, worked in construction, in industrial kitchens, and what I earn is enough for—nothing. Please help me save the life of our family.”

Odd sentence. Perhaps a slip of the tongue. At the same time Henry’s crowdfunding went live a startup began seeking funding to bring personalized trainers onto the market.

Within four weeks they had raked in £1.2 million. Henry £112. No joke.