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Contents ( 107)
  1. Dedication
  2. Contents
  3. Introduction
  4. I
  5. SOME THINGS I BELIEVE
  6. Credo
  7. Telling Lies for a Living . . . And Why We Do It: The Newbery Medal Speech, 2009
  8. Four Bookshops
  9. The Pornography of Genre, or the Genre of Pornography
  10. Ghosts in the Machines: Some Hallowe’en Thoughts.
  11. How Dare You: On America, and Writing About It
  12. All Books Have Genders
  13. The PEN Awards and Charlie Hebdo
  14. II
  15. SOME PEOPLE I HAVE KNOWN
  16. These Are Not Our Faces
  17. Reflections: On Diana Wynne Jones
  18. Terry Pratchett: An Appreciation
  19. On Dave McKean
  20. How to Read Gene Wolfe
  21. Remembering Douglas Adams
  22. Harlan Ellison: The Beast That Shouted Love at the Heart of the World
  23. Banging the Drum for Harlan Ellison
  24. On Stephen King, for the Sunday Times
  25. Geoff Notkin: Meteorite Man
  26. Gumshoe: A Book Review
  27. SIMCITY
  28. Six to Six
  29. III
  30. INTRODUCTIONS AND MUSINGS: SCIENCE FICTION
  31. Fritz Leiber: The Short Stories
  32. Hothouse
  33. Ray Bradbury, Fahrenheit 451 and What Science Fiction Is and Does
  34. Of Time, and Gully Foyle: Alfred Bester and The Stars My Destination
  35. Samuel R. Delany and The Einstein Intersection
  36. On the Fortieth Anniversary of the Nebula Awards: A Speech, 2005
  37. IV
  38. FILMS AND MOVIES AND ME
  39. The Bride of Frankenstein
  40. MirrorMask: An Introduction
  41. MirrorMask: A Sundance Diary
  42. The Nature of the Infection: Some Thoughts on Doctor Who
  43. On Comics and Films: 2006
  44. V
  45. ON COMICS AND SOME OF THE PEOPLE WHO MAKE THEM
  46. Good Comics and Tulips: A Speech
  47. “But What Has That to Do with Bacchus?” Eddie Campbell and Deadface
  48. Confessions: On Astro City and Kurt Busiek
  49. Batman: Cover to Cover
  50. Bone: An Introduction, and Some Subsequent Thoughts
  51. Jack Kirby: King of Comics
  52. The Simon and Kirby Superheroes
  53. The Spirit of Seventy-Five
  54. The Best of the Spirit
  55. Will Eisner: New York Stories
  56. The Keynote Speech for the 2003 Eisner Awards
  57. 2004 Harvey Awards Speech
  58. The Best American Comics, 2010
  59. VI
  60. INTRODUCTIONS AND CONTRADICTIONS
  61. Some Strangeness in the Proportion: The Exquisite Beauties of Edgar Allan Poe
  62. On The New Annotated Dracula
  63. Rudyard Kipling’s Tales of Horror and Fantasy
  64. The Mystery of G. K. Chesterton’s Father Brown
  65. Concerning Dreams and Nightmares: The Dream Stories of H. P. Lovecraft
  66. On The 13 Clocks by James Thurber
  67. Votan and Other Novels by John James
  68. On Viriconium: Some Notes Toward an Introduction
  69. So Long, and Thanks for All the Fish: An Introduction
  70. Dogsbody by Diana Wynne Jones
  71. Voice of the Fire by Alan Moore
  72. Art and Artifice by Jim Steinmeyer
  73. The Moth: An Introduction
  74. VII
  75. MUSIC AND THE PEOPLE WHO MAKE IT
  76. Hi, By the Way: Tori Amos
  77. Curious Wine: Tori Amos II
  78. Flood: Twenty-Fifth Anniversary Edition, They Might Be Giants
  79. Lou Reed, in Memoriam: “The Soundtrack to My Life”
  80. Waiting for the Man: Lou Reed
  81. Afterword Afterword: Evelyn Evelyn
  82. Who Killed Amanda Palmer
  83. VIII
  84. ON STARDUST AND FAIRY TALES
  85. Once Upon a Time
  86. Several Things About Charles Vess
  87. The King of Elfland’s Daughter, Lord Dunsany
  88. Lud-in-the-Mist
  89. The Thing of It Is: Jonathan Strange & Mr. Norrell
  90. On Richard Dadd’s The Fairy-Feller’s Master-Stroke
  91. IX
  92. MAKE GOOD ART
  93. Make Good Art
  94. X
  95. THE VIEW FROM THE CHEAP SEATS: REAL THINGS
  96. The View from the Cheap Seats
  97. A Wilderness of Mirrors
  98. The Dresden Dolls: Hallowe’en 2010
  99. Eight Views of Mount Fuji: Beloved Demons and Anthony Martignetti
  100. So Many Ways to Die in Syria Now: May 2014
  101. A Slip of the Keyboard: Terry Pratchett
  102. Credits
  103. Index
  104. About the Author
  105. Also by Neil Gaiman
  106. Copyright
  107. About the Publisher

I’ve spent the last thirty years writing stories. I’d been doing this for a living for fifteen years before it occurred to me to wonder what a story was, and to attempt to define it in a way that was useful to me. It took me about a year of pondering, and eventually I decided that a story was anything that I made up that kept the reader turning the pages or watching, and did not leave the reader or the viewer feeling cheated at the end.

As definitions go, it worked for me. And sometimes it helped me figure out why a story wasn’t working, and what I could do to get it back onto the rails.

The other big thing that niggled at me was genre. I’m a genre writer, in the same way that this is a genre conference, and that only gets sticky or problematic in either case when one asks what the genre is, which leads us to a whole boatload of other questions.

My biggest question, first as a reader and then as a writer, was simply, what is genre fiction? What makes something genre fiction?

What is genre? Well, you could start out with a practical definition: it’s something that tells you where to look in a bookstore or (if you can find one these days) a video store. It tells you where to go. It tells you where to look. That’s nice and easy. Just recently Teresa Nielsen Hayden told me it wasn’t actually telling you what to look at, where to go. It was telling you what aisles not to bother going down. Which I thought was astonishingly perceptive.

There are too many books out there. So you want to make it easier on the people shelving them and on the people looking for them by limiting the places they’re going to go looking for books. You give them places not to look. That’s the simplicity of book shelving in bookstores. It tells you what not to read.

The trouble is that Sturgeon’s Law—which approximates to “90 percent of everything is crap”—applies to the fields I know something about (SF and fantasy and horror and children’s books and mainstream fiction and nonfiction and biography) and I’m sure it applies equally as much to the places in the bookshops I don’t go—from cookbooks to supernatural romances. And the corollary to Sturgeon’s law is that 10 percent of everything is going to be anywhere from good to excellent by any stretch of the imagination. It’s true for all genre fiction.

And because genre fiction is relentlessly Darwinian—books come, books go, many have been unjustly forgotten, very few unjustly remembered—the turnover tends to remove the 90 percent of dross from the shelves, replacing it with another 90 percent of dross. But it also leaves you—as with children’s literature—a core canon that tends to be remarkably solid.

Life does not obey genre rules. It lurches easily or uneasily from soap opera to farce, office romance to medical drama to police procedural or pornography, sometimes within minutes. On my way to a friend’s funeral I saw an airline passenger stand up, bang his head on an overhead compartment, opening it and sending the contents over a hapless flight attendant in the most perfectly performed and timed piece of slapstick I’ve ever seen. It mixed genres appallingly.