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Contents ( 107)
  1. Dedication
  2. Contents
  3. Introduction
  4. I
  5. SOME THINGS I BELIEVE
  6. Credo
  7. Telling Lies for a Living . . . And Why We Do It: The Newbery Medal Speech, 2009
  8. Four Bookshops
  9. The Pornography of Genre, or the Genre of Pornography
  10. Ghosts in the Machines: Some Hallowe’en Thoughts.
  11. How Dare You: On America, and Writing About It
  12. All Books Have Genders
  13. The PEN Awards and Charlie Hebdo
  14. II
  15. SOME PEOPLE I HAVE KNOWN
  16. These Are Not Our Faces
  17. Reflections: On Diana Wynne Jones
  18. Terry Pratchett: An Appreciation
  19. On Dave McKean
  20. How to Read Gene Wolfe
  21. Remembering Douglas Adams
  22. Harlan Ellison: The Beast That Shouted Love at the Heart of the World
  23. Banging the Drum for Harlan Ellison
  24. On Stephen King, for the Sunday Times
  25. Geoff Notkin: Meteorite Man
  26. Gumshoe: A Book Review
  27. SIMCITY
  28. Six to Six
  29. III
  30. INTRODUCTIONS AND MUSINGS: SCIENCE FICTION
  31. Fritz Leiber: The Short Stories
  32. Hothouse
  33. Ray Bradbury, Fahrenheit 451 and What Science Fiction Is and Does
  34. Of Time, and Gully Foyle: Alfred Bester and The Stars My Destination
  35. Samuel R. Delany and The Einstein Intersection
  36. On the Fortieth Anniversary of the Nebula Awards: A Speech, 2005
  37. IV
  38. FILMS AND MOVIES AND ME
  39. The Bride of Frankenstein
  40. MirrorMask: An Introduction
  41. MirrorMask: A Sundance Diary
  42. The Nature of the Infection: Some Thoughts on Doctor Who
  43. On Comics and Films: 2006
  44. V
  45. ON COMICS AND SOME OF THE PEOPLE WHO MAKE THEM
  46. Good Comics and Tulips: A Speech
  47. “But What Has That to Do with Bacchus?” Eddie Campbell and Deadface
  48. Confessions: On Astro City and Kurt Busiek
  49. Batman: Cover to Cover
  50. Bone: An Introduction, and Some Subsequent Thoughts
  51. Jack Kirby: King of Comics
  52. The Simon and Kirby Superheroes
  53. The Spirit of Seventy-Five
  54. The Best of the Spirit
  55. Will Eisner: New York Stories
  56. The Keynote Speech for the 2003 Eisner Awards
  57. 2004 Harvey Awards Speech
  58. The Best American Comics, 2010
  59. VI
  60. INTRODUCTIONS AND CONTRADICTIONS
  61. Some Strangeness in the Proportion: The Exquisite Beauties of Edgar Allan Poe
  62. On The New Annotated Dracula
  63. Rudyard Kipling’s Tales of Horror and Fantasy
  64. The Mystery of G. K. Chesterton’s Father Brown
  65. Concerning Dreams and Nightmares: The Dream Stories of H. P. Lovecraft
  66. On The 13 Clocks by James Thurber
  67. Votan and Other Novels by John James
  68. On Viriconium: Some Notes Toward an Introduction
  69. So Long, and Thanks for All the Fish: An Introduction
  70. Dogsbody by Diana Wynne Jones
  71. Voice of the Fire by Alan Moore
  72. Art and Artifice by Jim Steinmeyer
  73. The Moth: An Introduction
  74. VII
  75. MUSIC AND THE PEOPLE WHO MAKE IT
  76. Hi, By the Way: Tori Amos
  77. Curious Wine: Tori Amos II
  78. Flood: Twenty-Fifth Anniversary Edition, They Might Be Giants
  79. Lou Reed, in Memoriam: “The Soundtrack to My Life”
  80. Waiting for the Man: Lou Reed
  81. Afterword Afterword: Evelyn Evelyn
  82. Who Killed Amanda Palmer
  83. VIII
  84. ON STARDUST AND FAIRY TALES
  85. Once Upon a Time
  86. Several Things About Charles Vess
  87. The King of Elfland’s Daughter, Lord Dunsany
  88. Lud-in-the-Mist
  89. The Thing of It Is: Jonathan Strange & Mr. Norrell
  90. On Richard Dadd’s The Fairy-Feller’s Master-Stroke
  91. IX
  92. MAKE GOOD ART
  93. Make Good Art
  94. X
  95. THE VIEW FROM THE CHEAP SEATS: REAL THINGS
  96. The View from the Cheap Seats
  97. A Wilderness of Mirrors
  98. The Dresden Dolls: Hallowe’en 2010
  99. Eight Views of Mount Fuji: Beloved Demons and Anthony Martignetti
  100. So Many Ways to Die in Syria Now: May 2014
  101. A Slip of the Keyboard: Terry Pratchett
  102. Credits
  103. Index
  104. About the Author
  105. Also by Neil Gaiman
  106. Copyright
  107. About the Publisher

“Well,” he said, “it lacks balance.”

“In what way?”

“These comics.” He paused, then spat it out. “You seem to think they’re a good thing.”

He’d been hoping for something that Fredric Wertham would have been proud of, and that wasn’t what he got.

Well, we agreed that I had no plans to rewrite it in order to give it the balance he felt it lacked, and he sent me a kill-fee for the article that was twice what I got for getting articles printed anywhere else. And I would rather have had the article printed. Because I do believe comics are a good thing.

If I didn’t, I’d still be a journalist, or I’d be writing unproduced screenplays for mind-boggling sums in Hollywood, or growing tulips.

We’re living in what the Chinese curse described as interesting times, and I like that.

The landscape is changing, erupting, exploding. New lines and titles and universes appear and vanish, some comics are selling in numbers undreamed-of in 1986, stores spring up like mushrooms after a heavy rain.

It’s hard to tell what things will be like in five years’ time. But I’ll tell you this: stores that sell and push good comics will still be around. Because people who read will still be with us, and they’ll still want comics.

Another flashback: Philadelphia, 1990, and I’m attending a small American convention. It was followed by a meeting of the CBRI, Comic Book Retailers International, and I was asked to stay on and be on a panel discussion.

The panel discussion consisted of marketing reps from all the major publishers of the time, someone from Diamond, someone from Capital, and, right down at the end, more than a little bemused, was me.

So first of all everyone talked about bar codes on comics, and I learned more than any human being would ever wish to know about bar-coding comics. And then they talked about other things, racking, and pricing, and bar codes again—and I began to wonder just what I was doing there.

Steve Gursky, who was presiding over the whole shebang, might have thought the same thing. “We have a creator here, remember,” he told the assembled retailers. “Does anybody want to ask the creator anything?”

There was no sea of hands, no forest of waving arms. Just some puzzled faces. Eventually someone took pity on me, and asked a question.

“As a creator,” he asked, “what’s the difference between creating high-ticket items and low-ticket items?”

I suppose he wanted to be reassured that I was putting that extra three or four dollars’ worth of verbs and adjectives into the high-ticket items. I don’t know.

“There’s no difference,” I said. “What I try to do is write good comics.” There was a silence and, made bold by this, I added, “And I wish that you people would do more to push good comics.”

Three hundred retailing eyes looked very puzzled indeed. Many of these are retailers who’ve since come up to me and told me proudly of the efforts they’ve made since then in that direction, and the success they’ve had.