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Contents ( 107)
  1. Dedication
  2. Contents
  3. Introduction
  4. I
  5. SOME THINGS I BELIEVE
  6. Credo
  7. Telling Lies for a Living . . . And Why We Do It: The Newbery Medal Speech, 2009
  8. Four Bookshops
  9. The Pornography of Genre, or the Genre of Pornography
  10. Ghosts in the Machines: Some Hallowe’en Thoughts.
  11. How Dare You: On America, and Writing About It
  12. All Books Have Genders
  13. The PEN Awards and Charlie Hebdo
  14. II
  15. SOME PEOPLE I HAVE KNOWN
  16. These Are Not Our Faces
  17. Reflections: On Diana Wynne Jones
  18. Terry Pratchett: An Appreciation
  19. On Dave McKean
  20. How to Read Gene Wolfe
  21. Remembering Douglas Adams
  22. Harlan Ellison: The Beast That Shouted Love at the Heart of the World
  23. Banging the Drum for Harlan Ellison
  24. On Stephen King, for the Sunday Times
  25. Geoff Notkin: Meteorite Man
  26. Gumshoe: A Book Review
  27. SIMCITY
  28. Six to Six
  29. III
  30. INTRODUCTIONS AND MUSINGS: SCIENCE FICTION
  31. Fritz Leiber: The Short Stories
  32. Hothouse
  33. Ray Bradbury, Fahrenheit 451 and What Science Fiction Is and Does
  34. Of Time, and Gully Foyle: Alfred Bester and The Stars My Destination
  35. Samuel R. Delany and The Einstein Intersection
  36. On the Fortieth Anniversary of the Nebula Awards: A Speech, 2005
  37. IV
  38. FILMS AND MOVIES AND ME
  39. The Bride of Frankenstein
  40. MirrorMask: An Introduction
  41. MirrorMask: A Sundance Diary
  42. The Nature of the Infection: Some Thoughts on Doctor Who
  43. On Comics and Films: 2006
  44. V
  45. ON COMICS AND SOME OF THE PEOPLE WHO MAKE THEM
  46. Good Comics and Tulips: A Speech
  47. “But What Has That to Do with Bacchus?” Eddie Campbell and Deadface
  48. Confessions: On Astro City and Kurt Busiek
  49. Batman: Cover to Cover
  50. Bone: An Introduction, and Some Subsequent Thoughts
  51. Jack Kirby: King of Comics
  52. The Simon and Kirby Superheroes
  53. The Spirit of Seventy-Five
  54. The Best of the Spirit
  55. Will Eisner: New York Stories
  56. The Keynote Speech for the 2003 Eisner Awards
  57. 2004 Harvey Awards Speech
  58. The Best American Comics, 2010
  59. VI
  60. INTRODUCTIONS AND CONTRADICTIONS
  61. Some Strangeness in the Proportion: The Exquisite Beauties of Edgar Allan Poe
  62. On The New Annotated Dracula
  63. Rudyard Kipling’s Tales of Horror and Fantasy
  64. The Mystery of G. K. Chesterton’s Father Brown
  65. Concerning Dreams and Nightmares: The Dream Stories of H. P. Lovecraft
  66. On The 13 Clocks by James Thurber
  67. Votan and Other Novels by John James
  68. On Viriconium: Some Notes Toward an Introduction
  69. So Long, and Thanks for All the Fish: An Introduction
  70. Dogsbody by Diana Wynne Jones
  71. Voice of the Fire by Alan Moore
  72. Art and Artifice by Jim Steinmeyer
  73. The Moth: An Introduction
  74. VII
  75. MUSIC AND THE PEOPLE WHO MAKE IT
  76. Hi, By the Way: Tori Amos
  77. Curious Wine: Tori Amos II
  78. Flood: Twenty-Fifth Anniversary Edition, They Might Be Giants
  79. Lou Reed, in Memoriam: “The Soundtrack to My Life”
  80. Waiting for the Man: Lou Reed
  81. Afterword Afterword: Evelyn Evelyn
  82. Who Killed Amanda Palmer
  83. VIII
  84. ON STARDUST AND FAIRY TALES
  85. Once Upon a Time
  86. Several Things About Charles Vess
  87. The King of Elfland’s Daughter, Lord Dunsany
  88. Lud-in-the-Mist
  89. The Thing of It Is: Jonathan Strange & Mr. Norrell
  90. On Richard Dadd’s The Fairy-Feller’s Master-Stroke
  91. IX
  92. MAKE GOOD ART
  93. Make Good Art
  94. X
  95. THE VIEW FROM THE CHEAP SEATS: REAL THINGS
  96. The View from the Cheap Seats
  97. A Wilderness of Mirrors
  98. The Dresden Dolls: Hallowe’en 2010
  99. Eight Views of Mount Fuji: Beloved Demons and Anthony Martignetti
  100. So Many Ways to Die in Syria Now: May 2014
  101. A Slip of the Keyboard: Terry Pratchett
  102. Credits
  103. Index
  104. About the Author
  105. Also by Neil Gaiman
  106. Copyright
  107. About the Publisher

No. As I said, I want to talk to you about something far more germane to the world we all share of the four-color funnies.

Tulips.

Picture the scene: seventeenth-century Holland. Imagine the screen going all wavy at this point, and a hasty montage of wooden clogs, windmills, dykes with fingers in them, and red-wax-wrapped cheeses that taste more or less like yellow rubber.

However, one thing is missing: tulips.

The first tulips in Western Europe arrived from the east in the late sixteenth century, and became very popular in Holland.

In 1634 the rage among the Dutch to possess them was so great that the ordinary industry of the country was neglected, and the population, even to the lowest dregs, embarked on the tulip trade. As the mania increased, prices augmented, until, in the year 1635 . . . it became necessary to sell them by their weight in perits, a small weight less than a grain.

One tulip bulb sold for twelve acres of prime building land in Haarlem. Another sold for 4,600 florins—about $10,000 in modern money—plus a new carriage, two gray horses and a complete set of harnesses for the horses.

A wealthy merchant once received a sailor, who came with news, and was rewarded with a gift of a smoked herring for his breakfast.

The sailor, who knew nothing of tulips, also took with him something he thought to be an onion, which, when he returned to his ship, he sliced and ate.

He had eaten a 3,000-florin tulip bulb, and spent some time in prison.

By 1636 there were tulip exchanges in every major town in Holland. These functioned as stock exchanges.

You had . . . but I’ll quote from Mackay’s book:

The tulip-jobbers speculated in the rise and fall of the tulip stocks, and made large profits by buying when prices fell, and selling out when they rose. Many individuals grew suddenly rich. A golden bait hung temptingly out before the people, and one after the other, they rushed to the tulip-marts, like flies around a honey-pot. Every one imagined that the passion for tulips would last for ever, and that the wealthy from every part of the world would send to Holland, and pay whatever prices were asked for them. The riches of Europe would be concentrated on the shores of the Zuyder Zee, and poverty banished from the favoured clime of Holland. Nobles, citizens, farmers, mechanics, sea-men, footmen, maid-servants, even chimney-sweeps and old clothes-women, dabbled in tulips. People of all grades converted their property into cash, and invested it in flowers. Houses and lands were offered for sale at ruinously low prices. . . . . .

You had an entire country here, obsessed with getting rich, and convinced that it was impossible that tulips could ever be less than the ultimate, perfect investment object.

After all, when the rest of the world caught up with the Dutch, they’d have all the tulips and would be even richer than they were already.