“different sexual orientation”: Najle, M., & Jones, R., “American Democracy in Crisis: The Fate of Pluralism in a Divided Nation,” PRRI, February 19, 2019, https://www.prri.org/research/american-democracy-in-crisis-the-fate-of-pluralism-in-a-divided-nation/.

“Eventually, the man left”: Pinsker, J., “The ‘Hidden Mechanisms’ That Help Those Born Rich to Excel in Elite Jobs,” Atlantic, February 26, 2019, https://www.theatlantic.com/entertainment/archive/2019/02/class-ceiling-laurison-friedman-elite-jobs/582175/.

“Shanto Iyengar and Masha Krupenkin”: Iyengar, S. & Krupenkin, M., “The Strengthening of Partisan Affect,” Political Psychology 39 (2018): 201–18.

“the overall labor force”: Deming, D., “The Growing Importance of Social Skills in the Labor Market” (2017), NBER Working Paper Series, 21473.

“fell again after the 1920s”: Google Ngram search.

“called Weird Maryland”: Lake, M., Moran, M., & Sceurman, M., Weird Maryland: Your Travel Guide to Maryland’s Local Legends and Best Kept Secrets (New York: Sterling, 2006).

“Keep Austin Weird”: Yardley, J., “Austin Journal: A Slogan Battle Keeps Austin Weird,” New York Times, December 8, 2002, https://www.nytimes.com/2002/12/08/us/austin-journal-a-slogan-battle-keeps-austin-weird.html.

“breeding ground for weirdos”: Yonan, J., “Can Austin Stay Weird?,” Washington Post, March 27, 2011.

“disagree with the group”: Schachter, S., “Deviation, Rejection, and Communication,” The Journal of Abnormal and Social Psychology 46, no. 2 (1951): 190–207.

“less energy as a result”: Kaufman, L., “Utilities Turn Their Customers Green, with Envy,” New York Times, January 30, 2009, https://www.nytimes.com/2009/01/31/science/earth/31compete.html.

“In a 2014 study”: Kitayama, S., King, A., Hsu, M., Liberzon, I., & Yoon, C., “Dopamine-System Genes and Cultural Acquisition: The Norm Sensitivity Hypothesis,” Current Opinion in Psychology 8 (April 2016): 167–74.

“Edith Wharton describes”: Wharton, E., The Age of Innocence (New York: Vintage Books, 2012).

“individual begin to diverge”: Revillard, A., “Social Norms (1): Norms and Deviance,” https://annerevillard.files.wordpress.com/2015/04/its02-social-norms-1.pdf.

“would be under the law”: Durkheim, É., The Rules of Sociological Method (New York: Macmillan Press, 1895/1982).

“commit ‘fatalistic’ suicide”: Gelfand, M. J., Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World (New York: Scribner), 193.

“just a few years ago”: Harrington, J. R., Boski, P., & Gelfand, M. J., “Culture and National Well-Being: Should Societies Emphasize Freedom or Constraint?,” PLoS One 10, no. 6 (June 5, 2015).

“Pool as a Negotiated Order”: Scott, S., “Reclothing the Emperor: The Swimming Pool as a Negotiated Order,” Symbolic Interaction 32 (2011): 123–45.

“Betsy Levy Paluck discovered”: Paluck, E. L., “Reducing Intergroup Prejudice and Conflict Using the Media: A Field Experiment in Rwanda,” Journal of Personality and Social Psychology 96, no. 3 (2009): 574–87.

“New York Times wrote in 1951”: Boal, S., “Revelations—1900–1951,” New York Times, August 26, 1951, https://timesmachine.nytimes.com/timesmachine/1951/08/26/88454413.pdf.

“license in women’s dress”: Horwood, C., “‘Girls Who Arouse Dangerous Passions’: Women and Bathing, 1900–39,” Women’s History Review 9, no. 4 (2000): 653–73.

“women in burqinis”: Minganti, P. K., “Burqinis, Bikinis and Bodies: Encounters in Public Pools Italy and Sweden,” in Islamic Fashion and Anti-fashion: New Perspectives from Europe and North America, eds. E. Tarlo & A. Moors, Annelies (London: Bloomsbury, 2013), 33–55.

“to the water’s edge”: Toussaint, K., “This Woman’s One-piece Bathing Suit Got Her Arrested in 1907,” Boston Globe, July 2, 2015, https://www.boston.com/news/history/2015/07/02/this-womans-one-piece-bathing-suit-got-her-arrested-in-1907.

“How to Swim in 1918”: Kellerman, A., How to Swim (New York: George H. Doran, 1918), 45.