Back The Gold Coast
Chapters (90)
  1. Title Page
  2. Copyright Notice
  3. Contents
  4. Maps
  5. Chapter 1
  6. Chapter 2
  7. Chapter 3
  8. Chapter 4
  9. Chapter 5
  10. Chapter 6
  11. Chapter 7
  12. Chapter 8
  13. Chapter 9
  14. Chapter 10
  15. Chapter 11
  16. Chapter 12
  17. Chapter 13
  18. Chapter 14
  19. Chapter 15
  20. Chapter 16
  21. Chapter 17
  22. Chapter 18
  23. Chapter 19
  24. Chapter 20
  25. Chapter 21
  26. Chapter 22
  27. Chapter 23
  28. Chapter 24
  29. Chapter 25
  30. Chapter 26
  31. Chapter 27
  32. Chapter 28
  33. Chapter 29
  34. Chapter 30
  35. Chapter 31
  36. Chapter 32
  37. Chapter 33
  38. Chapter 34
  39. Chapter 35
  40. Chapter 36
  41. Chapter 37
  42. Chapter 38
  43. Chapter 39
  44. Chapter 40
  45. Chapter 41
  46. Chapter 42
  47. Chapter 43
  48. Chapter 44
  49. Chapter 45
  50. Chapter 46
  51. Chapter 47
  52. Chapter 48
  53. Chapter 49
  54. Chapter 50
  55. Chapter 51
  56. Chapter 52
  57. Chapter 53
  58. Chapter 54
  59. Chapter 55
  60. Chapter 56
  61. Chapter 57
  62. Chapter 58
  63. Chapter 59
  64. Chapter 60
  65. Chapter 61
  66. Chapter 62
  67. Chapter 63
  68. Chapter 64
  69. Chapter 65
  70. Chapter 66
  71. Chapter 67
  72. Chapter 68
  73. Chapter 69
  74. Chapter 70
  75. Chapter 71
  76. Chapter 72
  77. Chapter 73
  78. Chapter 74
  79. Chapter 75
  80. Chapter 76
  81. Chapter 77
  82. Chapter 78
  83. Chapter 79
  84. Chapter 80
  85. Chapter 81
  86. Chapter 82
  87. Chapter 83
  88. Acknowledgments
  89. By Kim Stanley Robinson from Tom Doherty Associates
  90. Copyright

At first it was a result of the tracts, the freeways, the cars. If you lived in a new suburb, then you had to drive to do your shopping. How much easier to park in one place, and do all your shopping in one location!

So the malls began. At first they were just shopping centers. A big asphalt parking lot, surrounded on two or three sides by stores; there were scores of them, as in most of the rest of America.

Then they became complexes of parking lots mixed with islands of stores, as in Fashion Square, the oldest shopping center in the county. They were popular. They did great at Christmastime. In effect they became the functional equivalent of villages, places where you could walk to everything you needed—villages tucked like islands into the multilayered texture of autopia. Once you parked at a shopping center, you could return to a life on foot. And at that idea the body, the brainstem, said Yeah.

South Coast Plaza was one of the first to go beyond this idea, to complete the square of stores and roof it, putting the parking lot on the outside. Call it a mall. An air-conditioned island village—except, of course, that all the villagers were visitors.

When South Coast Plaza opened in 1967 it was a giant success, and the Segerstrom family, heirs to the lima bean king C. J. Segerstrom, kept building on their land until they had the mall of malls, the equivalent of several fifty-story buildings spread out over a thousand acres, all of it enclosed. A sort of spaceship village grounded on the border between Santa Ana and Costa Mesa.

They made a lot of money.

Other malls sprang up, like daughter mushrooms in a ring around SCP. They all grew, enclosing more space, allowing more consumers to spend their time indoors. Westminster Mall, Huntington Center, Fashion Island, the Orange Mall, Buena Park Center, the City, Anaheim Plaza, Brea Mall, Laguna Hills Mall, Orange Fair Center, Cerritos Center, Honer Plaza, La Habra Fashion Square, Tustin Mall, Mission Viejo Fair, Trabuco Marketplace, the Mission Mall, Canyon Center, all were in place and flourishing by the end of the century, growing by accretion, taking up the surrounding neighborhoods, adding stores, restaurants, banks, gyms, boutiques, hairdressers, aps, condos. Yes, you could live in a mall if you wanted to. A lot of people did.

By 2020 their number had doubled again, and many square miles of Orange County were roofed and air-conditioned. When the Cleveland National Forest was developed there was room for a big one; Silverado Mall rivaled SCP for floorspace, and in 2027 it became the biggest mall of all—a sign that the back country had arrived at last.