It’s the system that makes the roadside attraction necessary, but individuals choose what to make and why. Consider, for example, Joel Waul, creator of Megaton, the world’s largest ball of rubber bands. When first constructing the ball, Waul wrote on his Myspace page, “First, have a definite, clear practical idea, a goal, an objective. Second, have the necessary means to achieve your ends. Third, adjust all means to that end. —Aristotle.”* For Waul, the definite and clear and practical idea was to make the world’s largest ball of rubber bands, which would eventually come to weigh over nine thousand pounds. I’m not sure why I find it beautiful to devote oneself obsessively to the creation of something that doesn’t matter, but I do.

The world’s largest ball of paint is located in the tiny town of Alexandria, Indiana. Back in 1977, Mike Carmichael painted a baseball with his three-year-old son. And then they kept painting it. Carmichael told Roadside America, “My intention was to paint maybe a thousand coats on it and then maybe cut it in half and see what it looked like. But then it got to the size where it looked kinda neat, and all my family said keep painting it.” Carmichael also invited friends and family over to paint the ball, and eventually strangers started showing up, and Mike would have them paint it, too.

Now, over forty years later, there are more than twenty-six thousand layers of paint on that baseball. It weighs two and a half tons. It has its own little house, and every year more than a thousand strangers show up to add layers of paint to it. The whole thing is free to visit; Mike even provides the paint. He and his son both still add layers, but most of the painting is done by visitors.

As a child, just as I imagined technological advances were driven primarily by the brilliant insights of heroic individuals laboring in isolation, I saw art as a story of individual geniuses.

Shakespeare or Leonardo da Vinci or whoever used their innate brilliance to expand the human landscape, and by studying the lives and work of these individuals, I could know all there is to know about how great art gets made. In school, whether I was studying history or math or literature, I was almost always taught that great and terrible individuals were at the center of the story. Michelangelo and his ceiling. Newton and the falling apple. Caesar crossing the Rubicon.

To be fair, I was sometimes taught that circumstance played a role in the emergence of greatness. When discussing The Adventures of Huckleberry Finn in high school, one of my teachers pointed out that in order for Mark Twain to become Mark Twain, he had to grow up along the river that separated twentieth-century America during the war that separated nineteenth-century America. But mostly I was taught, and believed, that important work was done not by the times or via massive collaboration, but by heroic and brilliant individuals.