In July 1976, McGovern’s committee listened to two days of testimony on “Diet and Killer Diseases.” Mottern then spent three months researching the subject and two months writing. The most compelling evidence, Mottern believed, was the changing-American-diet story, and this became the underlying foundation of the committee’s recommendations: we should readjust our national diet to match that of the turn of the century, at least as the Department of Agriculture had guessed it to be. The less controversial recommendations of the Dietary Goals included eating less sugar and salt, and more fruits, vegetables, and whole grains.

Fat and cholesterol would be the contentious points. Here Mottern avoided the inherent ambiguities of the evidence by relying for his expertise almost exclusively on a single Harvard nutritionist, Mark Hegsted, who by his own admission was an extremist on the dietary-fat issue. Hegsted had studied the effect of fat on cholesterol levels in the early 1960s, first with animals and then, like Keys, with schizophrenic patients at a mental hospital. Hegsted had come to believe unconditionally that eating less fat would prevent heart disease, although he was aware that this conviction was not shared by other investigators working in the field. With Hegsted as his guide, Mottern perceived the dietary-fat controversy as analogous to the specious industry-sponsored “controversy” over cigarettes and lung cancer, and he equated his Dietary Goals to the surgeon general’s legendary 1964 report on smoking and health. To Mottern, the food industry was no different from the tobacco industry in its willingness to suppress scientific truth in the interests of greater profits. He believed that those scientists who lobbied actively against dietary fat, like Hegsted, Keys, and Stamler, were heroes.

Dietary Goals was couched as a plan for the nation, but these goals obviously pertained to individual diets as well. Goal number one was to raise the consumption of carbohydrates until they constituted 55–60 percent of the calories consumed. Goal number two was to decrease fat consumption from approximately 40 percent, then the national average, to 30 percent of all calories, of which no more than a third should come from saturated fats. The report acknowledged that no evidence existed to suggest that reducing the total fat content of the diet would lower blood-cholesterol levels, but it justified its recommendation on the basis that, the lower the percentage of dense fat calories in the diet, the less likely people would be to gain weight,*14 and because other health associations—most notably the American Heart Association—were recommending 30 percent fat in diets. To achieve this low-fat goal, according to the Dietary Goals, Americans would have to eat considerably less meat and dairy products.