Over the next half-dozen years, Keys assembled a chain of observations that became the bedrock of his belief that fat caused heart disease. He fed high-fat and medium-fat diets to schizophrenic patients at a local mental hospital and reported that the fat content dramatically raised cholesterol. He traveled to South Africa, Sardinia, and Bologna, where Margaret measured cholesterol and they assessed the fat content of the local diet. In Japan, they measured the cholesterol levels of rural fisherman and farmers; they did the same for Japanese immigrants living in Honolulu and Los Angeles. He concluded that the cholesterol/heart-disease association was not peculiar to race or nationality, not a genetic problem, but a dietary one. They visited a remote logging camp in Finland and learned that these hardworking men were plagued by heart disease. A local clinic had six patients, including three young men, who “suffered from myocardial infarction.” They shared a snack with the loggers: “slabs of cheese the size of a slice of bread on which they smeared butter,” Keys wrote; “they washed it down with beer. It was an object lesson for the coronary problem.”

Keys bolstered his hypothesis with a 1950 report from Sweden that heart disease deaths had virtually disappeared there during the German occupation of World War II. Similar phenomena were reported in nations that had undergone severe food-rationing during the war—Finland, Norway, Great Britain, Holland, the Soviet Union. Keys concluded that the dramatic reduction in coronary deaths was caused by decreased consumption of fat from meat, eggs, and dairy products. Skeptics observed, however, that these are among many deprivations and changes that accompany food rationing and occupation. Fewer calories are consumed, for instance, and weight is lost. Unavailability of gasoline leads to increased physical activity. Sugar and refined-flour consumption decreases. Any of these might explain the reduction in heart-disease mortality, these investigators noted.

Keys encountered similar skepticism in 1953, when he argued the same proposition, using comparisons of diet and heart-disease mortality in the United States, Canada, Australia, England and Wales, Italy, and Japan. The higher the fat intake, Keys said, the higher the heart-disease rates. Americans ate the most fat and had the highest heart-disease mortality. This was a “remarkable relationship,” Keys wrote: “No other variable in the mode of life besides the fat calories in the diet is known which shows anything like such a consistent relationship to the mortality rate from coronary or degenerative heart disease.”