Publishers have long had total control over books, over what is printed and what you read. Now, they stand against change by refusing to buy any book from any author unless they also control the ebook edition. They do this to prevent any author from publishing his own ebook. They want to maintain total and absolute control over books in all forms.

For me, bringing this book directly to readers myself was far too important to give up that right. I wanted to be involved in every aspect of the book, in its design, in the way it is promoted, in its presentation, in the messaging about it, and to be there for readers at every step along that path. I wanted them to see it all unfold. I wanted this to be a first, a partnership between author and reader, without the heavy hand of publishers.

By not selling the whole bag of rights to a publisher, I gave up a substantial advance. It also meant that I can’t have a hardcover edition featured on book shelves.

Why then am I willing to forego a big advance, not be able to offer hardcovers, and go to all the effort and expense of doing this myself? Because I believe that strongly in this book. The story is what matters and I wanted it presented better than was ever possible in traditional publishing. I wanted to present it artfully, with my creative control, my vision, my passion. I wanted to breathe life into it the way I knew could be done. I also believe strongly in the future of electronic publishing and all the tremendous advantages it holds for both authors and readers. Though it is a huge risk, I wanted to be the first among bestselling authors to do this because I wanted to show that it can be a remarkable, memorable, exciting experience for readers.

I hope to have your support on this new path to bring great books directly from me to you at a great price. I love printed books so I completely understand why some of you prefer a paper book. But this story is more important than a mere format.

I will have books in printed form in the future, but this one is special.

For this special book, I'm asking you to try something new—after all, I am. Journey with me on this new path for a little while and let me tell you a story you have never before imagined and will never be able to forget.