But on this particular Monday morning, both nine o’clocks had already canceled, Myra May because she was shorthanded at the diner and the telephone exchange (Violet Sims was still out of town), Miss Rogers ostensibly because she was coming down with a head cold and didn’t want to sit around with wet hair. Beulah suspected that it was because Miss Rogers was short of funds again, and the thirty-five cents she spent on a shampoo and set had a better use elsewhere. But of course Miss Rogers couldn’t be blamed for she, like so many others, was in a very difficult predicament. Beulah was just grateful for every customer who could still afford the luxury of becoming beautiful.

So this morning, when the clock said nine and there was still a half-hour before the regular nine-thirties arrived, Bettina sat down with a tray of metal Kurley Kew curlers in her lap and began to sort them by size, while Beulah went out to her backyard garden to pick an armload of chrysanthemums, gerbera daisies, and zinnias, along with some ferns for greenery. Flowers, she always thought, gave the Bower the “salon look.” She had brought them in and was arranging them in a big glass bowl when the door opened and a stranger walked in.

Beulah knew right away, however, that this woman was no stranger. She was a kindred soul who obviously cared deeply about beauty. Her platinum blond hair (Beulah always saw hair first, before she saw anything else) was styled in loose, soft curls like Jean Harlow’s, although the roots were in definite need of some attention and the curls were a trifle untidy. She was stylishly dressed in a bright blue dress with a bolero jacket trimmed in blue velvet (which did nothing to hide her generous bosom), a blue pillbox hat with a veil, blue gloves, and shiny patent shoes with tasteful rhinestone-trimmed buckles on the straps, just as if she had stepped off the streets of New York or out of the pages of Vogue. She had a pretty face, with pencil-thin plucked eyebrows, a delicate nose, a rosebud mouth, and a dark beauty mark just above her lip. Beulah, whose experienced eye could catch the flaws and imperfections in even the most expert makeup job, noticed that there were a few crow’s-feet wrinkles around the woman’s eyes, and if you looked close, you might see a sprinkling of largish pores on either side of her nose. But as Beulah often put it to her customers, what did a few wrinkles and pores really matter? A beautiful woman was beautiful at any age. And in Beulah’s expert opinion, this stranger was a beautiful woman who was simply in need of a few touch-ups here and there.