Paul then made a large box around the I.D. Promotions logo with enough space to draw a dancing couple to the far right side. At the top of the box, he wrote “Party Downtown,” and across the bottom he created scribble-scrabble to represent the other important information.

When it was all finished, Ivan looked at the mock-up of the flyer and grinned. “Damn. Just like that, hunh?” He was impressed.

“Yeah, man, that’s easy,” Jeff said. “And what we can do is use that same logo for the website, and we can move it around every five seconds or so. So it’ll read ‘I’ period, and then ‘D’ period, and then we freeze it for a few seconds, before ‘Promotions.’ Then we move it to the next spot and do it again. You know what I mean?”

Ivan nodded to him. “I can see it already. Top. Bottom. Left. Right. Corner. That’s a good idea. It’ll really push the name in their heads.”

Jeff said, “Yeah, but this is what we were thinking about. With the whole I.D. thing, man, you’re sitting on a gold mine. Now, you want to promote parties and other events and things, right?”

Ivan nodded, wondering where the college guys were going with it. “Yeah,” he answered.

“Okay, so you’re going to be collecting, like, an email list and population data for all of your promotions, right?”

Ivan was still studying him. “Yeah, of course.”

Jeff then got excited. He said, “Okay, so that’s the coolest part of your company name, because you’re basically asking people, ‘Who are you?’ Like, ‘What is your I.D.? Tell us about you.’ You know what I mean? And then they’ll go online and tell you. And you collect all of their data. And everyone will come to your site and sign on, because they want everyone to know who they are. Being popular is the American way.”

Jeff looked at his partner Paul. Paul was all smiles. Then Paul took over with his own excitement.

“So, what we came up with, and what we can do, is, like, have random spotlights of the people and businesses, celebrities and musicians who come out to your parties and events. And, of course, the people who come to the website. And once we build up that list, in no time you can write your own meal ticket for sponsors and advertisers who would love to be a part of what you’re building.”