“But I will be making money off of this club, too,” Emilio countered. “It’s better than having my money sitting around doing nothing. And what about if I became the main owner, since it has my name on it?” he questioned.

Audrey said, “That would be a much better idea. And then I can help you to run it.”

Nevertheless, Emilio remained hesitant, so Ivan began to discuss ideas with other Spanish-American promoters who would be more willing to jump at the opportunity.

ON LUCINA’S END, with Ivan’s guidance, they launched her own website, LucinaGallo.com, to create stronger ties to the fashion and retail industries, using her girls as models. It was another way to increase revenue, while dipping Lucina’s feet back into the modeling industry as an agent. They linked the site prominently to IDPromotions.com, with pop-up buttons for fashion, retail, and a “San Diego’s Best Dressed” page.

As their wealth, power, and imagery continued to increase within the San Diego market, Ivan began to engage in more flamboyant behavior. His rotation of exotic luxury cars from Roman Zemeckis made a loud splash outside the parties in the Gaslamp, and Ivan’s celebrity stature drew noticeable responses from the crowd.

“What the hell kind of car is that?”

“It looks like one of those new Maseratis.”

“How much is this guy worth now, anyway?”

“I don’t know, but it has to be at least millions.”

“Oh, my God, he’s so sexy!”

“Yeah, and he’s standing right there like he doesn’t know it.”

“Oh, he knows it. He’s just trying to act like he doesn’t.”

Where Ivan had previously been too busy in business to entertain most of the beautiful women who eyed him at parties, as his status continued to elevate, with more associates to handle his operations, the most enticing women were no longer ignored. And at any given moment, he would disarm them with sudden invitations to join him in the VIP, where some of the sexiest women in San Diego would become tongue-tied in his presence.

“I don’t even know what to say to you. I’m just like…surprised that you even picked me.”

Ivan told them, “Just relax and enjoy yourself. And anything you want, you just let me know.”

Instead of him making any hasty moves on them, he would collect a competition of three to five women and have them decide—through their words and actions—who was more eligible to keep him company. And before the night would end, they would always reveal themselves.

“So, Ivan, what are you doing after the party?”

Bingo!

“Whatever you ladies allow me to.”