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“I don’t want them in swimsuits,” she told Ivan. “We want to use this event to partner with fashion designers and retailers to display their summer lineup of dresses.”
Ivan couldn’t argue with that. It was a solid idea. The San Diego retailers already knew who Lucina was, so including her girls to push their new fashions was good business. Lucina even started her own website ideas to begin pitching to the fashion designers regularly.
“Shit, we should have done that for you a while ago,” Ivan told her.
“It’s okay,” Lucina responded. “It’s better late than never.”
The public car show idea was to have Red Face Lion spin the latest Top 40 music with a supersized sound system out in the park, while security held the crowd at bay to dance and enjoy themselves. They would record the entire event with a professional video staff to edit down for local television, news shows, IDPromotions.com viewers, and DVD copies for future marketing and proposal purposes.
After the public event, they would send out private invitation packages to a select group of two thousand, including professional athletes who could afford to buy the cars, to attend an upscale private party a month later at the showroom.
The price tag for both events, including a dedicated IDPromotions.com web page, local media marketing, city permits, sound equipment, an auto stage, insurance, security, and Xzibit’s appearance fee, reached beyond the six-figure mark. But the plans were too enticing for Roman Zemeckis to turn down.
“We can then make this an annual event as new luxury cars hit the market and San Diego’s millionaire population continues to grow,” Ivan explained to him at his office. “And your dealership will sit right at the center of the attention every year.”
Lucina sat at Ivan’s side, wearing a gray St. John business suit and skirt that was extremely professional. She added the feminine touch of a pink silk shirt to soften her image.
Roman smiled at them across his desk and was impressed. He stood up and reached out his hand to congratulate them. “I look forward to doing a lot of business with you guys,” he stated.
After they all shook hands on the deal, Roman added, “Now, what about a new car for you, Ivan? You still like that cranberry-red GT?”
Ivan told him, “As a matter of fact, I do. So I wrote out a check for sixty-five thousand as my down payment. I plan to make four more payments in the same ballpark amount to pay it all off this year.” He said, “But here’s what I’d like to do. Instead of me driving the same car or limousines to our events, we’d like to borrow different luxury cars from you and make World Wide Luxury Cars a regular sponsor of all of our events and promotions like Hutch and Mitchell Accounting agreed to.”