AFTER IVAN’S CALCULATIONS, he projected pulling in three to four thousand dollars each week from “Monday Night Football at Raymond’s.” And the sports crowd could party afterward.

“That ain’t bad money for a built-in party,” he told himself. “And if I can get a few extra grand from a liquor sponsor, that could make it five to six thousand every Monday night.”

He called up Lucina and explained his new plans to her.

He said, “The idea is to create as many small cow parties as possible a week to promote from the website. And as long as we promote at least one of them on the radio, we can push all of the traffic back to the website, and then we use our traffic numbers to get in on all the other parties around San Diego.”

Lucina caught on to his grand idea. She said, “So you want to use the website to get everyone to advertise their parties with us?”

“That’s it, girl. In the meantime, we do at least three to five events of our own to pull in twenty thousand dollars each week, regardless of whether we have celebrities in town. It’s all about consistency. Then when we do have celebrities, we make sure that we funnel all of the party traffic back to our main event. That way we lock in our money every time.”

Lucina listened to all of his excitement and asked him, “Ivan, do you really think the other promoters are going to allow you to do that? They’re not going to advertise their crowd with you. That would be stupid. And they would see what you’re trying to do immediately.”

“Well, we’ll just see how long they hold out, then,” he responded. “But once we start making money through consistent events, you mark my words, more of them are gonna decide to deal with us than not. They’ll have no choice.”

Ivan was all pumped up optimistic adrenaline. Thinking about new ways of making money was energizing.

Lucina said, “Well…I see you’ve been very busy.”

“Yeah, I’ve been busy. You told us to stay busy to let the rich know that we’re here, right? Well, that’s what I’m doing. I can’t even sleep at night. No more early bird for me. So anyway, the guy we used at the Chargers birthday party for the liquor, he has a direct relationship with the liquor companies, doesn’t he?”

Lucina paused. Ivan was rushing way ahead of himself. “Yes, he does,” she told him.

“Well, we need to talk to him about sponsorship opportunities and buying large volumes. And eventually, I might still have to break down and get our own liquor license and team. So we need to start asking more of these girls of yours to become trained in bartending.”