Eddie chuckled at the argument. He said, “That right there is a major difference between websites and newspapers that will allow me to bring plenty of new business to this site, my friends. There’s always been a bitter struggle between the editorial staff and the sales staff to try and negotiate some kind of peace between the people who advertised with us and the people who didn’t. But with the internet, I believe that we can re-create our own rules.”

He said, “There are plenty of solutions in which we can satisfy everyone. Well, not everyone, but enough of the viewers for the site to continue to grow. So what I’ll do is work hand in hand with whoever’s the content editor to create an organized schedule of who comes first and who comes next on these spotlights. But you definitely want to mix it up. And Ivan’s right in regards to random spotlights. We need to let a business know beforehand because you never know when their spotlight could coincide with a special promotion. That tends to work better for them.”

Ivan said, “And as far as creating a balance for our viewers, it’ll also be up to the content manager to respond to our emails and know exactly what the viewers like or dislike about the site. Then we respond to them accordingly. Whatever they tell us, that’s what we’ll respond to. That’s interactive strategy, right? Because ultimately, it’s their site for San Diego information.”

Paul began to see the idea and nodded. Jeff accepted the plan as well. It wasn’t as if they had a choice. Ivan was still the boss, and they all had to find out if his plans would work.

Eddie smiled and said, “I feel really good about this. We can all work this out. And I have a big list of advertisers lined up to pitch to.”

That’s what Ivan wanted to hear. Business was business.

Paul asked them, “What about the random spotlights for the people of San Diego?”

Ivan answered, “I still want to do that. And we’ll have it represent all of San Diego: black, white, Filipino, Mexican, Italian, military, whatever. Who are you? What do you do? Let us know at IDPromotions.com, right? So just let’s do it and work out all of the details.”

Jeff smiled and said, “Okay, you’re the boss. Paul and I still want this site to be as successful as you do.”

Paul told him, “By the way, I like that new haircut. It makes you look like a slicker businessman.”

“Thanks,” Ivan told him. “Now I’m thinking about whether I should get a diamond earring or not.”

Jeff looked at him and said, “Oh, that would be cool on you, man. Real cool.”

Even Eddie grinned. He was still a straight by-the-book newspaperman with a no-nonsense haircut and a clean-shaven face with his crystal-blue eyes.