But, mad as Daphne has made everyone by jeopardising the reputation around the film – she’s made investors nervous, and it’s put the whole production team on edge – she’s being protected by everyone, wrapped in cotton wool, until the team can figure out how to redeem her reputation as girl-next-door Leading Lady, making her a reliable draw for the box office again … and keeping the investors on board. Everyone thinks movies are about telling great stories for the world. They’re not. They’re about making money.

So, even though it’s Duke who looks like an idiot to the whole damned world for letting himself get cheated on, for not having a clue, his publicist has him taking the civilian route precisely so that he can be papped looking the opposite of his forlorn and heartbroken self – and save Daphne’s cheating arse in the process.

Darling, it’s good to be single and happy. The mums will go mad for it. Trust, baby, trust. It makes people fantasise about having a chance with you. That’s what he’d been told by Carter, the dazzling American charged with ‘Hollywoodising’ him.

Duke isn’t even sure who he is as a man anymore, such is the attention lavished on him as a brand to be promoted and monetised. Be careful what you wish for is Duke’s take on all of that. Not to feel sorry for himself or anything. It’s a privileged life. It’s just, he thought worldwide adoration and a brand-new Porsche in the drive of one of his many houses was The Dream until it all started to come true. But then when something like this happens and the press is so intrusive it doesn’t feel worth it at all. He’s treated like a story, not a human being, and for all his easy charm and gentle swagger in front of the cameras, it wears him down. The fame doesn’t cure him of being a person with feelings.

Boohoo, his brain tells him. Are your diamond shoes too tight, pretty boy?