Title Page

Introduction

Introduction

Your mission, if you choose to accept it, is to come up with an innovative idea to help put a brand new writers’ organization on the map and then convince top thriller writers to donate their ideas and their time to make it work.

That was my main job when International Thriller Writers (ITW) was formed in October 2004 and I joined the founding board of directors.

As a thriller writer myself and owner of a marketing company for authors and publishers, the part of ITW’s mission statement that was closest to my heart was: “To bestow recognition and promote the thriller genre at an innovative and superior level.”

We came up with lists of ideas. Some fizzled right away. Others took a while to crash and burn. A few had some game and looked like they might actually come to fruition.

Of all possible projects, the idea of a serialized novel written by some of the genre’s best writers—to be released first in audio—chapter by chapter over 8 weeks—was one of the most unusual and the one I was the most involved in coming up with and excited about.

Steve Feldberg, director of content at Audible.com, and I hashed out the idea over the phone first and then over coffee in person. A few months later Audible gave the idea the green light and the ITW board announced it was on board.

That’s when the impossible mission really started. How could I convince dozens of writers to donate their ideas and their time to a collaborative project that was different than anything done before?

Take a look at the cover of this book. We weren’t just talking about writers . . . but wonderful writers, successful writers, writers who are used to actually getting paid (a lot of money) for their ideas, whose books are on national and international best-seller lists. Writers who are household names, who have sold millions of books. Writers who are all on deadline with their own books and who have commitments to their fans, publishers, and families.

How do you get Lee Child to abandon Jack Reacher? Get Jeff Deaver to write about someone other than Lincoln Rhyme? To get Lisa Scottoline to leave her beloved Philly? To get Jim Fusilli not only to write a chapter but take on the Herculean task of herding these big cats and running the show? And on and on with everyone one of the eleven other authors.

Turns out you pick up the phone and just ask.

Amazingly every author I asked to be part of this ground-breaking project said yes. Amazingly. Eagerly. In fact so many said yes, I actually lost my own place in the book because I couldn’t possibly take a spot that one of these luminaries was willing to fill.