“Don’t you have a master’s in business?”

“Yes, but not experience.” I set the open page on her lap. “With my logo I want women to see how God is in the redemption business through a wired cross that isn’t a perfect traditional one. Airy. Whimsical. And imaginative.”

She touched the sketch as though it might leap from the page. “The cross is intricate, symbolizing beauty in the ugly mess of our lives.”

“We might have to take up preaching,” I said.

“Don’t get me started.”

I giggled like a schoolgirl. “Some names for the business keep running through my mind. Such as Classy-Chic Jewelry Designs, Your Jewelry Designs, and the third is Klassy-Kreations written with Ks instead of Cs. But I don’t want it to be cutesy either. This morning Simple Pleasures came to me.”

Edie tapped her chin. “What about Simply Shelby in a flowing script?”

“Simply Shelby,” I whispered. “Sounds like me. Perfect.” I flipped to another page in my sketch pad and pointed to my card creation. “On one side of a business-size card, I’d print Simply Shelby in the middle with a twisted cross in the left-hand corner and a thin gold border framing it. On the opposite side, I plan to name each design and add a corresponding Scripture verse. That means an investment in card stock because the back of each piece would reflect a distinctive style and verse.”

Edie let out a dramatic sigh. “You could tie your name in with all promotional items.”

“True. I’m also thinking the online logo could have fluidity to build anticipation for showcasing the jewelry.” I turned a page in my sketchbook. “My target buyers are women from ages thirty and up who enjoy one-of-a-kind designs. One thought is to have selections for the younger woman. Another thought is to create smaller pieces for the young teen or petite woman. All medium priced to make this affordable but not to give my jewelry away.”

“We need to get you established on the various social media platforms to reach online buyers.”

“I need help with the social media part. All of it.”

“No problem. I can teach you.” Edie gestured for me to continue. “Keep talking. My mind is sparking ideas like firecrackers.”

“Perhaps a blog focusing on how each piece is created and tips on how wearing them would create interest. I’d like to stage them, take photos to show versatility. Even videos once I learn how it’s done. Of course, I need a website, but that development will need to wait until I have the funds. Do you think my past will hinder buyers?”

“Oh, stop it. Do you plan to announce it?” Her fun personality was fantastic. “We can work around every issue you can toss my way. My web designer is amazing, and he could help you with everything online, including marketing and promotion. And don’t forget an online catalog. Facebook, Pinterest, and Instagram are all good for you. Not every person hangs out on the same platform.”