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Dedication

I’ll always be with you

Goldspiracy Forums

Transcript #947

Original Golden Rule diary entry by Jewel Van Hanen

March 14, Year Three

Transcribed by SilentStar

ANNOUNCEMENT | Watch until the end.

Hi. Hello. I’ve been gone for a while, I know.

[sighs]

I needed to take some time to think about what I was doing here. What my goals were. How close I had gotten to achieving them before I began to grow complacent with the status quo.

A couple of days away from Golden Rule to clear my head turned into weeks turned into months, and now here we are one year later.

[pauses]

I created Golden Rule to be an escape—a safe place to revel in the minutiae and greatness of real life, not hide from it while hoping for something better. A place for authenticity and kindness and support. A place to plan and grow, to figure out what your best life would look like, and how to get there. A place for stories. Yours and mine.

This app saved me, and I know it saved a lot of you too. It organically grew into something so beautiful I almost couldn’t believe it. Everything Golden Rule became absolutely exceeded my wildest dreams. I genuinely thought moving beyond the screen, inviting some of you to my estate for Golden Weekend, was the natural next step.

There is always a price for getting everything you want.

[audio distortion/unacknowledged by subtitles]

While I was away, my app continued to thrive and evolve without me. A few new users broke engagement records that were never supposed to exist. Golden Rule stopped being a community and became a glorified popularity contest.

While I was away, I spent a lot of time thinking about the nature of expectations. Our lives follow patterns. We seek the familiar, and our brains make sense of it. It transforms what we see into something recognizable and digestible, even if that’s not what it really is. It’s comforting to know how something will go, how it will end. Everybody loves watching a train wreck because it’s a guaranteed release. You see it coming, and then you see it burning.

[audio distortion/unacknowledged by subtitles]

I wasn’t ever going to come back.

And then a very precious bespectacled beauty said to me, “Are you really going to leave without saying goodbye? You? Jewel Van Hanen?”

Me. Jewel Van Hanen.

[pauses and smiles]

Did you know today is White Day? Shall I give you chocolates, or would you like something much, much sweeter?

[pauses]

One more time. One more group. One more Golden Weekend. I will follow four users for three very different reasons.

Additional Video Notes by SilentStar

Jewel is sitting close to the camera. Torso completely in frame. Background is the Pink Room and appears to be unremarkable. Audio distortion appears at 00:02:47 and 00:03:20. No clues present in autogenerated or user-corrected subtitles. The video also appears to be edited, as several jump cuts are present throughout. Since Jewel is known for filming in one take, this is cause for documentation. Replies were disabled on the video.

PART I

SOME ASSEMBLY REQUIRED

“When the world burns, at least I’ll die in comfort.”

—JEWEL VAN HANEN

SILENTSTAR

After school, Luna sat alone under her favorite tree on the front lawn, eating the rest of her lunch while waiting for her ride home.

And then she started choking.

Her mouth opened and closed like a fish gasping on land. She blinked in disbelief, eyes watering as she pulled at her collar. Air could get in, whistling past the lump of mush bulging in her throat, and luckily, it was just enough to keep her alive. She took a final breath, clenched her core muscles, pushed on her diaphragm, and coughed like her life depended on it. Because it did. She spit the food out into a napkin and collapsed on the grass next to her phone.

Really, eating and reading were two activities that Luna had no business doing at the same time. The girl simply was not built for that kind of multitasking. But in her defense? The gaspworthy news was probably worth dying for.

Jewel Van Hanen had finally returned to Golden Rule.

Everyone had speculated and wondered, but Luna believed.

She took a moment to relish the feeling of breathing. The crisp fading-winter air smelled like pine needles and felt just as sharp in her lungs. Sunlight streamed through the leaves, making shadows on her hands. The wind fluttered softly through her hair. She had half a mind to make a new video for Golden Rule and title it something like Resurrection in Green in honor of not choking to death and Jewel’s return.

Videos on Golden Rule were technically called diary entries, and Luna’s always kept her face in frame—the app wouldn’t record otherwise—but she never spoke. Her silence got filled by the roaring wind on blustering days, the panging echoes of emptiness when her sister left her alone on weekends, the cacophony of her loud classmates, and the like. Crickets at the park were her costars on good days, as were the sounds of speeding cars while she stood on a bridge on bad days.

True to her screen name, Luna was the SilentStar of Golden Rule and one of the Founders of the Goldspiracy Forums.

A steady thrum of too much bass peeled around the corner. Luna rolled over, smiling as she packed up her stuff, and ran for the sidewalk.

Alex always drove like a getaway driver fleeing the scene of a bank heist—with a car full of money, riding the hubristic high of making it out alive. He’d never been late, never missed a day, and never slowed down in front of her school, choosing instead to come to a tire-screeching halt. Inside the car, Luna immediately turned back to her phone. The forum had gone feral with excitement when Jewel had announced Golden Weekend X—the tenth time she would host the event. And as promised, she had followed three of the four users:

JadeTheBabe

BelleLow

StreetcarBouvier

One. More. Spot. Left.

Luna could not let herself think about that because if she did, she would get her hopes up, and once they were up, they’d be inevitably shot down when she wasn’t chosen. So, instead, she concentrated on her work.

The Goldspiracy was real—Luna had coined the term after figuring out everything Jewel did in the app had purpose. Her idol was also a low-key genius, planting clues and Easter eggs in all her videos, essentially challenging the community to figure them out without ever acknowledging any of it. Sometimes Jewel even roped in Olive, her bestie, and Ethan, her brother, by hiding clues in their videos too.

Most of her challenges could be solved with an internet search or two and strung together to create a message, but that wasn’t the hard part. What stumped most was discovering the meaning behind the message using the Easter eggs.

No one on the Goldspiracy Forums was better at interpreting Jewel than SilentStar.

Alex cleared his throat, drawing Luna back into real life. She looked up, noticing for the first time that he hadn’t sped off the way he normally did. The car idled, engine vibrating under her feet.

“Moon Princess,” he said.

“Alex.” She gave him her full attention, turning her phone facedown in her lap.

“Notice anything different about me?”

“No?”

“No? Nothing at all?” He lifted his chin, looking down his nose at her.

She assessed him quickly. Hair: same reddish-brown. Face: frustratingly smooth and blemish-free. Eyes: a little red for a likely reason Luna refused to even consider because she didn’t want to think Alex would do that to her. Private school uniform: pressed and starchy.

The silence stretched between them. Nothing to say, nothing to add. She knew what he wanted, but held back …

“Nothing. At. All.” Alex turned his head to the side—ah!

“You pierced your ear!”

A gold stud stood out beautifully against his dusky skin tone. “Ears,” he said, showing her the other one. “I’ve been thinking about stretching. Gotta start small. What do you think? Do they look good?” He checked his reflection in the rearview mirror for probably the umpteenth time.

Luna didn’t feel one way or the other about it but liked that they seemed to make him happy. “Yeah. Sure.”

“Yeah? Sure?” He scoffed as he put the car in drive. “Just recklessly breaking my heart, as always.”

She laughed, shaking her head at him. “Your heart or your ego?”

“Same difference with me.” He gave her the sly smile that could brighten the most terrible of days.

Alex claimed the honor of being the third person Luna had met after moving in with Tasha—her half sister from their dad’s first marriage. He attended an elite private school on scholarship—sports and academic because he was amazing—but they lived in the same apartment complex. His mom, Cynthia, had volunteered him to be Luna’s school chauffeur. If it bothered him, he never showed it.

“Did you skip school to get that done?” she asked.

“Hmmm?”

“You didn’t have them this morning?”

“What?”

“Uh-huh. Your mom’s going to kick you out.” She grinned at him before looking at her phone again. Her smile didn’t last, fading as she watched the number of her notifications continue to climb. Luna’s mentions were in absolute shambles—inbox bursting with messages asking her thoughts, and she’d been tagged in literally hundreds of posts. The other Goldspiracy Founders were no different, speculating in their private chat and yelling for her to respond in all caps.

“Threaten to kick me out,” he said. “There’s a very loving difference in there.”

They didn’t live far from her school—about a twenty-minute drive. Alex pulled into their parking lot, finding a space in between their respective apartments. Painted a drab cream color with mellow brown accents, they weren’t much to look at it. The interior of her apartment was even plainer—a tiny two-bedroom, one-bathroom apartment that cost more than it was worth, and yet the price went up every year.

Tasha had done her best to decorate with what she could find at thrift stores. The result was a mishmash of colors and styles that clashed horribly but still felt cozy. She loved pictures, filling the walls with a growing collage of prints of her friends, their family, and most important, her and Luna together. Selfies, stills from videos, the experimental portraits shot for fun at a park one day—almost every photo they had ever taken together eventually ended up on the wall.

When Luna’s mom had decided she didn’t want to be a mom anymore, Tasha had said, “Look, I don’t know how to be anybody’s parent, but I think I can be a guardian. I can do that.” Two weeks later, twelve-year-old Luna had moved in with her half sister, who was a whole ten years older.

And it had changed Luna’s whole life.

As usual, Tasha was at work or school or both and had left a note on the fridge.

Warm up one of the frozen lasagnas for dinner.

It’ll take about an hour to cook. Home by eleven ♥

Luna folded the paper in half, sticking it in her pocket for safekeeping until she could put it in her journal with the other notes she’d saved, and then, messaged Tasha.

Luna: HOME!!!!! OH AND

JEWEL’S BACK! AHHHH!!!

“Lasagna tonight,” she said, placing it in the oven.

“Amazing,” Alex said. “Your room or the couch?”

Luna sighed quietly, thinking of the “concerned” texts she’d gotten from his girlfriend, Melody. It was funny because Melody was nice, like, seriously on par with a Disney Princess. But something about Alex spending every afternoon at Luna’s house upset her.

Eventually, Melody decided it would just be best to meet “woman to woman.” At the end of their talk—which wasn’t so much a conversation as being forced to listen to Melody for twenty minutes—Luna had promised to abide by the “Girlfriend Boundary.”

She didn’t understand it. But she promised.

“Couch,” she said.

By the time she joined him, he’d already dumped all his homework on the coffee table for show. He never actually did any of it when he was with her, usually choosing to watch anime on his phone instead. She sat next to him, deciding to close the forums and open Golden Rule.

A sparkling golden background filled the screen. At the bottom, a progress bar began to fill from left to right while a thin black line drew a prismatic oval on a stand. Gold faded into white, and two options appeared: CREATE AN ACCOUNT or SIGN IN. Watching the app load calmed her like it always did. She’d found it and Jewel during the darkest moment of her life, and to this day, they both continued to soothe her anxious nerves just by existing.

Since she never spoke in her videos, Luna’s Golden Rule inbox had remained blissfully empty. Most users knew she’d never reply. Videos tagged #GoldenWeekendXChallenge clogged the front page—users were already shooting their shots by the thousands because Jewel still hadn’t followed the fourth user.

No one knew the specifics of what happened at Golden Weekend, but it was common knowledge that Jewel swooped in like a fairy godmother, granting every attendee one wish. When they left her estate, suddenly they all had enough money for college. Or they could quit their job to pursue their dream career. Or they started traveling around the world, posting pictures of their adventures.

In exchange, the attendees had been forbidden from publicly talking about their time with Jewel. Even more scandalous than that? They all had to leave Golden Rule by a specified date. No warning, no goodbye video—they just abandoned their accounts and platforms.

Luna always got goose bumps thinking about it. Golden Rule meant everything to her, but she’d give it up, her Goldspiracy Forums too, for a chance to meet Jewel and use her wish for Tasha. But that was never going to happen.

“How’s your brain?” Alex asked.

“In my skull and functional,” she answered with a curious smile.

“Oh?” he teased. “But Jewel’s back, right? Must be a big day for you.”

“The biggest,” she said. “She isn’t going to pick me, though. She probably doesn’t even know I exist.”

“Uhhh, don’t you have over a hundred thousand voyeurs? I’m sure she knows you,” Alex said.

Jewel had decreed that since videos were diary entries, it made the most sense for followers to be called voyeurs. Luna loved that—those tiny touches of Jewel’s creativity and personality.

“I seriously doubt it. Everyone who’s ever been invited to Golden Weekend is exceptional in some way.”

“You’re exceptional,” Alex said, sounding offended. “No one on that app can hold a candle to you.”

“You don’t understand,” she said, shaking her head. “You don’t use the app, so you don’t get it. I’m not putting myself down or anything like that. Promise.”

Jewel had clear favorites on Golden Rule—the users she replied to almost always had their videos promoted to the front page. She’d never done that for Luna. Not even once.

But Luna refused to let herself dwell on that. Mostly. Besides, it all played into the Goldspiracy, so in a way, she was a part of Jewel’s plan too. Sort of. Kind of.

Anyway.

Objectively speaking, the users Jewel singled out had a natural camera-ready radiance about them. She had chosen to amplify their platform because of it, often using their videos in ads to promote the app. And then one by one, they all received invitations.

Luna thought back to Jewel’s announcement video: One more time. One more group. One more Golden Weekend. I will follow four users for three very different reasons. It was the same story, the same challenge, but with different players. She continued, “Want to hear my theory for the GWX Follows? I haven’t posted it yet.”

“You know I love being first. Lay it on me,” he said, and then quickly added, “I still think you’re exceptional, by the way.”

“Okay, so, JadeTheBabe was an obvious choice. During Jewel’s sabbatical, Nicole, that’s her real name, became the most followed person on the app, second only to Jewel herself in less than six months. Her rise to the top without being promoted by the Golden Rule staff in any way blew everyone else out of the water. No one can figure out how she did it, but on the other hand no one really cares because she’s an absolute superstar in the making. If I were Jewel, I’d be dying to meet Nicole too.

“Next is BelleLow. This one is a little tricky because while she’s a well-known quicksilver—meaning she talks incredibly fast in one continuous take—in the past, she made anti-Jewel posts under a different username. A lot of people don’t know that.” Luna scrunched her face in discomfort.

“But you do,” Alex said with a laugh.

“Of course. It’s like my job to know.” Her phone chimed—a new Golden Rule notification. She picked up her phone and navigated to her inbox, practically on autopilot. “I haven’t told anyone that I know, and I’m on the fence about outing her. I don’t really want that kind of spotlight on me right now. People can change, you know? Maybe she did?”

“You’re way kinder than me,” he said. “And number three?”

Luna took a deep breath. “No clue,” she admitted. “StreetcarBouvier only has one video, and it wasn’t even that good. Interestingly, she joined the app two days ago, which I think is key. I just need a bit more time. I’ll figure it out eventuALLY OH MY GOD!” She threw her phone at him like it was on fire, yelping like a startled puppy.

“What!? What is it?”

“M-m-m-message! Message!” She pointed at the phone as he picked it up.

One new video message: from Jewel Van Hanen.

Alex grinned, mischievously evil and triumphant, as he pressed PLAY.

“Through all your researching and rewatching, and posting and predicting, did it ever occur to you that I might be watching you back? Hello, Luna.

“In any case, you have proven yourself worthy. You are hereby invited to Golden Weekend. Please use the links below to access your invitation, read the terms and conditions, complete your paperwork, and enter your contact information. An agent will be in touch shortly to arrange your travel—all expenses paid, of course.

“I hope you’re able to accept. I’m very much looking forward to meeting you.

“Oh, and because you’re only fifteen, my lawyers would like for you to bring a chaperone. Preferably eighteen or older, but we can accept sixteen if you both have parental approval.”

JADETHEBABE

Outside at 3:40 A.M., the cold air bit at Nicole just like everything else. Shoulders hunched near her ears, she speed-walked to her car, work apron hanging out of her coat pocket.

“Off to work?” a voice asked.

If Nicole were a different person, she would’ve jumped out of her skin. Instead she unlocked her car while turning her head to say, “Yeah,” and placed a finger on the trigger of her key-ring pepper spray.

Her neighbors two doors down, three dudes who shared an apartment, seemed to have parties every night. And one of them always magically seemed to be outside when she left for her early-morning shifts. This one, Fred, had the look of a stereotypical small-town mechanic—greasy everything, tan skin smudged with oil and grime, and just handsome and tall enough to make you think about him twice.

An evolutionary and genetic mistake designed to get you caught up.

“Oh wow, you’re actually talking to me today,” he said.

“Not really.” She opened her door.

“Can I ask you something?”

One foot in. “As long as you stay over there.”

“Harsh.” But he laughed. “I know you’re not cool coming to our parties, which I totally respect, but my sister is having a get-together at a restaurant for her birthday. I thought you might want to come.”

His sister, Daphne, was the only decent thing about him. They’d met by accident in the laundry room and hit it off immediately. Unfortunately, getting close to girls who had skeevy brothers was always a tragedy waiting to happen.

A tragedy of the “Well, what were you wearing?” variety.

Besides, Dinner Parties cost at least thirty dollars and some were shady, making everyone split the check equally regardless of what they ordered. Disposable income was a thing for other people to enjoy. The bulk of her money went to her astronomical rent—a studio apartment in a decent-ish part of town that cost nearly 70 percent of her total pay per month.

“I can’t. Just paid my rent, and I kind of want to stay home to enjoy my purchase.”

Fred nodded, still watching her as she slid into her seat, closing and locking the door immediately. He kept watching as she started the car, placed her phone in its holder, and reversed out of her space.

“Creep.” Nicole frowned as she turned the heater on full blast. Her phone chimed—someone had sent her a private message on Golden Rule.

Except that should have been impossible.

Nicole had disabled her inbox the second she broke five hundred voyeurs. If they wanted to talk to her, it had to be public. Every interaction, upload, decision, and move she made inside Golden Rule had to count toward engagement. JadeTheBabe didn’t become the most followed account on the app by sheer luck.

Well, being fair, of course luck and timing had a little something to do with it, but everything else? That was all Nicole.

And now Jewel Van Hanen had sent her a message.

Nicole waited until she reached a red stoplight and clicked on it. She passively watched the video—Jewel gushing about how much she loved JadeTheBabe’s videos before inviting her to an all-expenses-paid trip, Golden Weekend X.

When it was over, Nicole didn’t even have to think about her answer. She pressed the RECORD button, right then and there, and filmed her quick reply: “No, thanks.”

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