Chapters (19)
- Gonzo 1 - The Great Shark Hunt
- Gonzo 1 - The Great Shark Hunt
- Gonzo 1 - The Great Shark Hunt
- PART 1
- Gonzo 1 - The Great Shark Hunt
- Gonzo 1 - The Great Shark Hunt
- Gonzo 1 - The Great Shark Hunt
- Gonzo 1 - The Great Shark Hunt
- PART 2
- Gonzo 1 - The Great Shark Hunt
- PART I
- Gonzo 1 - The Great Shark Hunt
- PART II
- Gonzo 1 - The Great Shark Hunt
- PART III
- Gonzo 1 - The Great Shark Hunt
- PART 3
- Gonzo 1 - The Great Shark Hunt
- PART 4
The Edwards campaign was more an uprising than a movement. We had nothing to lose: we were like a bunch of wild-eyed amateur mechanics rolling a homemade racing car onto the track at Indianapolis and watching it overtake a brace of big Offenhausers at the 450 pole. There were two distinct phases in the month-long Edwards campaign. For the first two weeks we made a lot of radical noise and embarrassed our friends and discovered that most of the people we had counted on were absolutely useless.
So nobody was ready for the second phase, when the thing began coming together like a conquered jigsaw puzzle. Our evening strategy meetings in the Jerome Bar were suddenly crowded with people demanding a piece of the action. We were inundated with $5 and $10 contributions from people whom none of us knew. From Bob Krueger's tiny darkroom and Bill Noonan's angry efforts to collect enough money to pay for a full-page ad in Dunaway's liberal Times, we suddenly inherited all the facilities of the “Center of the Eye” Photography School and an unlimited credit-line (after Dunaway fled to the Bahamas) from Steve Herron at the Times-owned radio station, then the only one in town. (Several months after the election a 24-hour FM station began broadcasting -- with daytime Muzak balanced off against a late-night freak-rock gig as heavy as anything in S.F. or L.A.). With no local television, the radio was our equivalent of a high-powered TV campaign. And it provoked the same kind of surly reaction that has been shrugged off, on both coasts, by US Senate candidates such as Ottinger (N.Y.) and Tunney (Calif.).
That comparison is purely technical. The radio spots we ran in Aspen would have terrified political eunuchs like Tunney and Ottinger. Our theme song was Herbie Mann's “Battle Hymn of the Republic,” which we ran over and over again -- as a doleful background to very heavy raps and evil mockery of the retrograde opposition. They bitched and groaned, accusing us in their ignorance of “using Madison Avenue techniques,” while in truth it was pure Lenny Bruce. But they didn't know Lenny; their humor was still Bob Hope, with a tangent taste for Don Rickles here and there among the handful of swingers who didn't mind admitting that they dug the stag movies, on weekends, at Leon Uris' home on Red Mountain.
We enjoyed skewering those bastards. Our radio wizard, an ex-nightclub comic, Phil Clark, made several spots that caused people to foam at the mouth and chase their tails in impotent rage. There was a thread of high, wild humor in the Edwards campaign, and that was what kept us all sane. There was a definite satisfaction in knowing that, even if we lost, whoever beat us would never get rid of the scars. It was necessary, we felt, to thoroughly terrify our opponents, so that even in hollow victory, they would learn to fear every sunrise until the next election.