Chapters (22)
Her CEO’s intention in bringing her back to work was his way of getting her back in the human race. He directed her attention to the pop-up stores they were setting up in Dallas, L.A., and New York. Organizing the installations was a lot of work, but they had proved to be a highly efficient tool to attract new customers and increase sales and brand recognition globally. Theo had a magic touch with them. Even not at her best, her creative ideas were infallible, and a year after the tragedy, she was slowly returning to herself and hard at work setting up the opening of the three upcoming concept stores in the States. She was going to travel herself to oversee the openings and execution of her designs for the three temporary stores. They were expensive to create, but it was always worth it.
Although she was American, and had grown up in New York, she had lived in France for almost half her life now, and she combined both a European and an American perspective. She had shifted her thriving operation from New York to Paris when she married Matthieu. This also gave her access to his much bigger organization, and it had worked well. Matthieu had given her office space in a building he owned, and warehouse facilities, but she had never given him a share in her business, which amused him. He had liked to brag about how tough she was in business, and how smart. Her father had been an investment banker who had advised her well about the principles of good business and entrepreneurship. She’d been an economics major at Harvard, and graduated magna cum laude. She had planned to go on to business school, but had started her business first and it took off at an astounding rate. She had a natural head for business, despite a gentle demeanor and feminine style that fooled people, particularly European men, into thinking they could take advantage of her. Matthieu knew better and had enjoyed watching her operate with an iron hand. He had often asked her advice about his major luxury fashion brands, and the counsel she gave him was always excellent. She had exquisite taste and a definite style, and their marriage had been based on mutual admiration and respect.