The idea of running her own business had always held a glow for Annika. Make Up was supposed to have been her fairy tale. She’d never dreamed of a big, fancy wedding. She’d never wanted the handsome prince or the cherub-cheeked children or the home with a yard in some ritzy Los Angeles suburb. She remembered being six years old and dressing up as Indra Nooyi, then Pepsi CEO, longtime business badass, for Halloween. No one had gotten her costume, but she didn’t care. All she’d ever wanted was to be her own boss. As a four-year-old, that meant ordering Daddy around the house while wearing his suit jacket that hung to her ankles. As she got older, the dream morphed from bossing her dad around to running a company that made a difference in people’s lives.

Annika stood, smoothed down her black tulip skirt, and paced her tiny twenty-sixth-floor office, still throttling ZeeZee. Her gaze lingered on the tufted velvet settee in a trendy but sophisticated plum color; the original art from LA artist Cleo Sanders, which made a statement without being gauche; the giant metal sign she’d commissioned to wrap around the walls.

MAKE UP

HAPPILY EVER AFTER, REDUX

She looked out the floor-to-ceiling windows at the bustling city below. She’d thought being in downtown LA would put her right in the middle of the action, that it would make her easily accessible to beta testers for the app—most of whom would come from the university—and to other businesses that Make Up might want to collaborate with. It was expensive, but the payout would be totally worth it.

So Annika had borrowed money from the bank and signed away her life on her zillion-dollar-a-month lease.

It worked for a time. Make Up had seemed to be touched by magic—the grant she’d won last year had been the first one she’d applied for. She had innovation, a kick-ass developer, and a relentless hunger to change the world. The deep-learning prototype was supposed to have been ready for release within six months at the latest. But that’s not how things had worked out.

When Annika came up with the idea for Make Up about a year ago, she and her developer (and best friend extraordinaire), June Stewart, had designed the perfect app to help people translate their words in a way their partners would understand. The app would bridge the gap created by poorly spoken words and misunderstandings. No one had ever done that before, and that’s what the Young Entrepreneur’s Foundation had seen—the future, a vision, a brilliant prospect. That’s why they’d given her the grant.

The bank didn’t see any of those things. It saw someone who was delinquent, someone who was cash-poor, and that was all that mattered. Annika squeezed poor, beleaguered ZeeZee until his zombified unicorn brains bulged through the gaps between her fingers.