Back Intervention Save as PDF

“Meet one of my associates, Carl Fallon,” Newhouse said, gesturing toward the gentleman in the visitor’s chair.

On cue, Fallon sprang to his feet, and with alacrity that matched Newhouse’s, gave Jack’s hand a second spirited shake. “Very nice to meet you,” he said to Jack. He gathered the remains of a pastrami sandwich and a half-eaten dill pickle along with a small brown bag. “I’ll catch you later,” he said to Newhouse.

“A great guy,” Newhouse commented. He pointed to the chair Fallon had vacated. “Please, sit! I understand you are interested in chiropractic therapy. I’m happy to give you a quick intro before I see my next patient. But before I do, how did you find me? Was it through my new website? We’ve been putting a lot of effort into it, and I’m curious to know if it’s working.”

“I was referred,” Jack said. He was aware he wasn’t quite telling the truth, but he wanted to see how things would play out.

“Wonderful!” Newhouse responded smugly. “Would you mind if I asked the patient’s name? I can’t tell you how rewarding it is to get positive feedback from a satisfied patient.”

“Nichelle Barlow.”

“Ah, yes! Nichelle Barlow. A lovely young lady.”

“I’m interested to know what you as a chiropractor feel competent to treat?”

Newhouse’s smile deepened, and for a moment he seemed to be deciding where to begin. Jack focused on a series of books on the windowsill directly behind him, held upright by bright brass caduceus-shaped bookends. The titles were telling: How to Build a Million-Plus-Dollar-a-Year Chiropractor Practice and How an E-meter and Applied Kinesiology Can Double Your Practice Income. Jack had vaguely heard of e-meters, which had been described as bogus technology when a number had been confiscated by the FDA. He’d also heard of applied kinesiology, which had been discredited as having no medical value by controlled trials.

“I’d have to say chiropractic therapy in my hands can treat just about any medical ailment known to man. Now, to be fair, I’d have to qualify that by admitting up front that chiropractic cannot cure every ailment, but it most definitely relieves the symptoms of those problems it cannot cure.”

“Wow!” Jack said, as if impressed. Actually, he was impressed by the sheer boldness of the claim. “Do all chiropractors feel the same about the field’s capabilities?”

“Heavens, no,” Newhouse said with a sigh. “There’s been an unfortunate falling-out, so to speak, since the field’s great founder, Daniel David Palmer, discovered the techniques in the nineteenth century and founded the Palmer School of Chiropractic in Davenport, Iowa.”

“Davenport, Iowa,” Jack repeated. “Isn’t Iowa where the Transcendental Meditation movement is based?”

“Indeed, it is, although different towns. Fairfield, Iowa, is the location of the Maharishi University. I suppose you could say Io wa’s the nation’s most fertile center for the development of alternative medicine. Of course, the most important discovery of all remains the chiropractic movement.”

“Can you give me a thumbnail sketch of the scientific basis for chiropractic’s therapeutic power?”