The store netted four thousand dollars in September and October and doubled that after six months. Bruce stopped worrying. Within a year Bay Books was the hub of downtown, by far the busiest store. Publishers and sales reps succumbed to his constant badgering and began to include Camino Island on author tours. Bruce joined the American Booksellers Association and immersed himself in its causes, issues, and committees. In the winter of 1997, at an ABA convention, he met Stephen King and convinced him to pop over for a book party. Mr. King signed for nine hours as fans waited in lines that wrapped around the block. The store sold twenty-two hundred copies of his various titles and grossed seventy thousand dollars in sales. It was a glorious day that put Bay Books on the map. Three years later it was voted Best Independent Bookstore in Florida, and in 2004 Publishers Weekly named it Bookstore of the Year. In 2005, after nine hard years in the trenches, Bruce Cable was elected to the ABA Board of Directors.

4.

By then Bruce was quite the figure around town. He owned a dozen seersucker suits, each a different shade or color, and he wore one every day, along with a starched white shirt with a spread collar, and a loud bow tie, usually either red or yellow. His ensemble was completed with a pair of dirty buckskins, no socks. He never wore socks, not even in January when the temperatures dipped into the forties. His hair was thick and wavy, and he wore it long, almost to his shoulders. He shaved once a week on Sunday morning. By the time he was thirty, some gray was working itself into the picture, a few whiskers and a few strands of the long hair, and it was quite becoming.

Each day, when things slowed a bit in the store, Bruce hit the street. He walked to the post office and flirted with the clerks. He went to the bank and flirted with the tellers. If a new retail shop opened downtown, Bruce was there for the grand opening, and he returned soon afterward to flirt with the salesgirls. Lunch was a major production for Bruce, and he dined out six days a week, always with someone else so he could write it off as a business expense. When a new café opened, Bruce was first in line, sampling everything on the menu and flirting with the waitresses. He usually drank a bottle of wine for lunch and slept it off with a little siesta in the upstairs apartment.

Often, with Bruce, there was a fine line between flirting and stalking. He had an eye for the ladies, as they did for him, and he played the game beautifully. He hit pay dirt when Bay Books became a popular stop on the author circuit. Half the writers who came to town were women, most under forty, all obviously away from home, most of them single and traveling alone and looking for some fun. They were easy and willing targets when they arrived at the bookstore and stepped into his world. After a reading and signing session, then a long dinner, they often retired to the apartment upstairs with Bruce for “a deeper search for human emotion.” He had his favorites, especially two young ladies who were doing well with erotic mysteries. And they published every year!