Chapters (12)
That’s not the way Arabs like to do business. They don’t jump directly into the “big issues”; they prefer a far more casual mix . . . and not because they don’t understand the issues. Rather, it’s the way they connect and take the cut of a man. Personal relations and trust built out of friendship are more important than just signing paper agreements. They’ll sit around a room and drink coffee, eat some nice food, laugh a little, and have an easygoing conversation about their families, hunting, the weather, or anything else that doesn’t seem terribly important. In time, they’ll subtly work their way toward the business at hand and deal with it. But don’t try to rush them.
When Westerners have tried that—even CINCs—it’s led to problems.
Our way of conducting business just doesn’t work there. When we try it, we’re not well received. Yet politeness, graciousness, and hospitality are so inbred in Arabs that we may not recognize that they’ve turned off to us. They will always be polite to guests. Hospitality is more than just a nice civility in that part of the world; it’s a duty and obligation. To be inhospitable or impolite is a sin. On the other hand, they really take to people who like their kind of personal interaction. But doing that right is truly an art.
An art I’ve always enjoyed practicing.
It’s interesting to watch Washington insiders out there dealing with Arabs. In Washington, everyone is comfortable with formality. That’s how they do business. It goes with the pin-striped suits.
During one of our crises with Saddam Hussein, Secretary Cohen and I went to several countries in the region to obtain permission to bomb Iraq. Okay, our way of doing things: You hand them the paper and they read the fine print and sign on the dotted line. No problem. . . . Only, that’s not how Arabs operate. They don’t directly tell you yes or no. They have ways of signaling their intention, but the signals aren’t clear unless you understand them.
In one country, Secretary Cohen pressed and pressed and he got nowhere; they didn’t want to give an answer. But as we were leaving, they said, “You must always know we are your friends.”
After we walked out, Cohen said, “Did we get an answer?”
“Yes, we did,” I said. “We can do it.”
“I didn’t hear that.”
“Yes, in the end when they told you they’d always be our friends, that was their answer. That meant they were telling you to go ahead and do it. Don’t make an issue of it.”
In another country, we were told, “Please, don’t ask us to do this.”
This really meant: “Do what you’ve gotta do. No one’s going to interfere. But don’t ask us the question that we don’t want to answer, either way.”